• NewJeans debuted in July 2022 under ADOR, a subsidiary of the HYBE Corporation.
• Their self-titled debut EP quickly gained massive popularity, ranking high on various music charts globally.
• The group’s name, NewJeans, symbolizes a fresh approach to music, akin to a new pair of jeans that fits perfectly.

• They are known for their unique blend of genres, including pop, R&B, and hip-hop, which sets them apart in the K-pop scene.
• NewJeans made headlines with their catchy song “Attention,” which became a viral hit on social media platforms like TikTok.
• Each member of NewJeans has a distinctive style and personality, contributing to the group’s diverse appeal.

• The group has a strong emphasis on fashion, often collaborating with renowned brands and designers for their outfits.
• NewJeans has garnered a dedicated international fanbase, known as “Bunnies,” who actively support their music and activities.
• They are one of the first K-pop groups to use a “no pre-debut” strategy, focusing on their debut release without prior teasers.

• Their music videos often feature cinematic storytelling, engaging fans with visually stunning and artistic elements.